Visit to Altınbaş from NUST University

In September 2024, Altınbaş University hosted the Executive MBA program students of National University of Sciences & Technology (NUST), one of Pakistan's internationally prestigious higher education institutions. Within the scope of the two-day visit, guest students received information and gained experience about the university through various academic courses and campus visits.

On the first day of the event, which took place at our Gayrettepe Campus, Faculty of Business Administration Dr. Assist. Prof. Dr. Deniz Akgül discussed the new marketing tactics of the business world in her presentation titled “Contemporary Marketing Applications in Today's Business”. Together with the guest students, contemporary approaches such as digital marketing, the use of artificial intelligence, content strategies, personalized customer experience and social responsibility projects were examined in depth. Dr. Akgül emphasized the importance of new technologies, emphasizing that businesses need to adapt in today's rapidly changing marketing world.

Prof. Dr. Lecturer. Prof. Dr. Ayşegül Bayraktaroğlu Güner took part in the event with her presentation titled “The Impact of Business Education and Financial Literacy on Human Capital Development”. Dr. Güner mentioned that rapidly advancing technology, restructured value chains and green transition create enormous opportunities for the development of economies and businesses, and emphasized that the transformation of existing jobs is an inevitable reality due to artificial intelligence and automation. “A well-structured business education and financial literacy will be crucial for enabling people to develop skills and acquire new skills in line with the expectations and demands of the future,” said Dr. Güner, noting that this change creates strong opportunities for skills gaps, skills development and reskilling, growth and resilience of both individuals and businesses.

On the second day of the event, which continued at our Mahmutbey Campus, Computer Engineering Faculty Member, Dr. Abdullahi Abdu Ibrahim discussed “Ethical Considerations and Challenges in Deploying AI in Business and Applications of AI in Automating Business Processes and Decision-Making”.

During the visit, our students had the opportunity to visit EVA TEAM Workshops, libraries, various laboratories, classrooms and social areas. This experience was a great step towards increasing their academic and cultural interactions.

Altınbaş University will continue to support new international collaborations and academic exchange programs in the new academic year and will continue its development in this direction.

 

Translated with DeepL.com (free version)