Big Data Analysis Training from Altınbaş University
Altınbaş University hosted a Big Data Analytics Training event with Simge Gökalp Çakır, Petrol Ofisi Customer Experience Senior Manager, as a speaker.
The training, held yesterday at the Gayrettepe Campus, sought answers to the question of how to improve customer experience in the digital world. Simge Gökalp Çakır, Petrol Ofisi Customer Experience Senior Manager, provided valuable information on big data analysis and customer experience.
At the beginning of the event, Çakır talked about the history of Petrol Ofisi and its place in the sector, and gave the participants an overview of the company, mentioning the year of its foundation and the number of branches it currently has.
Çakır stated that the main focus of the event was customer experience, emphasizing that this concept is a sum total that covers the pre-purchase, consumption process and post-purchase consumption stages. Noting that customer experience is a combination of cognitive, sensory and behavioral consumer reactions, Çakır shared Petrol Ofisi's efforts and strategies in this area with the participants.
Stating that Petrol Ofisi is one of the pioneers in the sector in the field of customer experience, Çakır said that they are the only company that focuses on customer experience, especially in the fuel sector. Answering questions about how a good customer experience should be, Çakır said that they aim to increase customer satisfaction with the data they track.
Çakır also talked about the success of Petrol Ofisi's mobile application. Explaining that they collaborated with anthropologists and psychologists during the development of this application, Çakır said that they first asked customers “What kind of application do you want?” and then designed the application based on the feedback they received. He stated that the application currently has 2.7 million users, while the loyalty program has reached 3.4 million members.
Çakır also mentioned data analytics, which Petrol Ofisi uses as an important tool in customer experience design, and emphasized that they shape the experience by tracking customer behavior.
Lastly, Çakır talked about Petrol Ofisi's “A Step into the Future” internship program and explained the opportunities this program offers to young talents and how interns interact with the company.
We would like to thank everyone who attended the event.